Binghatti Developers and Mercedes-Benz unveil the world’s first Mercedes-Benz branded city—a Dh30 billion master-planned development spanning over 10 million square feet in Meydan.
A Historic Partnership
This groundbreaking collaboration between Binghatti Chairman Muhammad Binghatti and Mercedes-Benz Board Member Mathias Geisen was formalized at the Mercedes-Benz Museum in Stuttgart. It marks the second branded residential venture between these powerhouses and Binghatti’s first fully master-planned community.
Prime Location in Meydan
Strategically positioned in Dubai’s prestigious Meydan district, the development offers unparalleled connectivity while maintaining an exclusive atmosphere. The location provides access to world-class entertainment, business districts, and leisure facilities that define luxury Dubai living.
Design Philosophy: Sensual Purity
The development embodies Mercedes-Benz’s renowned “Sensual Purity” design philosophy, translating automotive excellence into architecture. Multiple Mercedes-Benz branded towers will form a cohesive urban ecosystem, each reflecting the precision engineering the brand is celebrated for.
A Complete Lifestyle Ecosystem
Mercedes-Benz Places – Binghatti City is designed as a self-contained urban destination featuring:
Investment Opportunity
This development represents a unique investment proposition combining Binghatti’s track record of high-return properties with Mercedes-Benz’s global prestige. With Dubai’s robust real estate growth and unprecedented international demand for branded residences, early investors stand to benefit from significant capital appreciation potential.
Binghatti’s Evolution
Known for innovative designs and successful high-profile deliveries, Binghatti has achieved remarkable milestones including a record Dh550 million penthouse sale at Bugatti Residences and Dh2.66 billion in profits for the first nine months of 2025. This master-planned city demonstrates their capability to undertake unprecedented scale and complexity.
What This Means for Dubai
Mercedes-Benz Places – Binghatti City reinforces Dubai’s position as the global capital of ambitious development. With its focus on sustainable design, smart city integration, and comprehensive amenities, the project aligns perfectly with Dubai’s vision of creating world-class communities that attract international residents and investors.
Looking Ahead
The official launch is scheduled for January 14, 2026, at The Meydan Hotel. This isn’t just another development—it’s a glimpse into the future of luxury living in the 21st century. For those seeking to invest in Dubai’s future or own a piece of history, this represents an opportunity that comes once in a generation.
